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Algeria – Market & Consumer overview

  • Primitive distribution structure
  • Fragmented  & un-organized market
  • 90% traditional market (small dealers)
  • Modern trade / Organized distribution still small but developing very fast
  • Wholesalers are key to penetrate the market out of main Cities
  • Personal relation is very important to control the market and to ensure money collection

 

  • Consumers are attracted by foreign brands
  • Consumer are looking for good value for money and  for quality
  • Consumers are modern in the main Cities and traditional in the provinces
  • Female consumers are highly educated / watching a lot of TV programs
  • Marketing activities are very effective to generate sales
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